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9 Ways to Increase Traffic to Your Blog

9 Ways to Increase Traffic to Your Blog

As a blogger or writer, you know that creating great content is only half the battle. The other half is getting someone to sacrifice two minutes of their time to actually read what took you three hours to write. Or, in my case, three days—God help me! With so many blogs and websites out there, how can you make sure your content gets noticed? Before I answer that, I am going to be brutally honest with you; because I think you’re like me—and expect nothing less. Well, the truth is, I’m not certain that these 9 ways to increase traffic to your blog actually work, because my blog is still down here in the primordial SEO soup, just waiting to catch a keyword up outta here. However, since that isn’t going to happen anytime soon, I did some extensive thoughtful research on the topic, and this is what I can tell you:

The answer is promotion. By promoting your blog, you can increase traffic to your blog or website and grow your audience. In this post, we'll discuss 9 ways to increase traffic to your blog and get more eyes on those posts you work so hard on.

Before we dive in, it's important to remember that promoting your blog is an ongoing process. If you want to gain a following, you have to give people a reason to. So give them that reason, which is— more great content! As you publish that content, you need to consistently promote your blog in order to see results. Enough chit-chat, let's get started.

Optimize Your Blog for Search Engines

One of the most effective ways to promote your blog is to optimize it for search engines. Search engine optimization (SEO) involves making changes to your blog that will help it rank higher in search engine results pages (SERPs). When your blog ranks higher, more people will be able to find it.

Here are some tips for optimizing your blog for search engines, er, I mean Google:

people climbing a ladder
the SERPs ladder

1. Use keywords

Using keywords in your posts lets the search engines know what your content is about. In broad terms, if your keyword(s) are what people are typing in these days, the search engine can move your "little post" on up the SERPs ladder. Sounds simple enough? Yeah right. Here's a tip that I discovered whilst researching: Keywords don't have to be one word—in fact, over time, keywords have evolved into phrases, like the ones I'm using here: 9 ways to increase traffic to your blog

But, as we're being honest, I don't even know that I am using keywords correctly. Just passing on some stuff I've absorbed early in this blog adventure.

2. Use meta descriptions

A meta description is a brief summary of your blog post that appears in SERPs. By writing compelling meta descriptions that include your keywords, you can entice more people to click on your link. Speaking of meta description, I'll be writing one for this post if I ever finish.

3. Use header tags

Header tags (such as H1, H2, and H3) help search engines understand the structure of your blog post. By using header tags to break up your content, you can make it easier for search engines to crawl and index your blog.

Leverage Social Media

For those of us whose blogs aren’t even out of the crib yet, let alone walking, social media can be a powerful tool for promoting your blog and reaching a wider audience. By sharing your blog posts on social media, you can drive traffic back to your blog and increase your visibility.

infographic for posting on social media

When using social media to promote your b